CHOIXES is a fast-casual dining experience founded on the belief that food should be fast, fresh, and flavorful without compromising quality or care. Our very first location opened in 2025 on iconic Woodward Avenue in Detroit, Michigan, introducing a new standard for made-to-order meals that satisfy every craving.
We are a family-owned and operated business, proudly founded by Ludwig Williams and Judith Alemnjuh. Together, we set out to create a space where customers feel valued, meals are crafted with heart, and community always comes first.
At CHOIXES, we’re not just serving food we’re serving purpose. From our diverse menu offerings to our commitment to personalized service, every choice we make is designed to delight our guests and leave a lasting impression.
CHOIXES Core Values
Customer-Obsessed
Our guests are at the heart of everything we do. We go above and beyond to create an unforgettable experience with every visit.
Freshness First
We serve food made to order using high-quality ingredients. Freshness is not just a standard, it’s our promise.
Speed with Excellence
Fast doesn’t mean rushing. We deliver timely service without compromising on taste, presentation, or care.
Family & Community
As a family-owned business, we believe in treating every customer and team member like family and investing back into our local community.
Consistency You Can Count On
Every meal, every shift, every location consistency builds trust, and we strive to get it right every time.
Clean, Safe, and Welcoming Environment
We maintain a space where people feel comfortable, respected, and excited to dine repeatedly.
Innovation with Intention
From our kitchen display tech to menu creativity, we embrace smart solutions that improve the guest and employee experience.
Team Empowerment
Through CHOIXES University and ongoing training, we invest in our people, encouraging growth, accountability, and leadership at every level.
Fresh, Flavorful, and Made Just for You
At CHOIXES, our food is made fresh every single day.
We craft all our signature sauces in-house including:
- CHOIXES Sauce
- CHOIXES Jalapeño
- CHOIXES Jerk
- Ranch
Every burger, chicken tender, and wing is Halal, seasoned with our secret blend of spices, and cooked to order never pre-made, always fresh.
Because at CHOIXES, flavor is not just a promise it’s our obsession.
